Kristen joined Trinity in 2020 as part of the Primary Market Research team. Kristen brings over 12 years of pharmaceutical market research experience. Kristen came to Trinity ready to leverage her interpersonal skills, detail-oriented mind, creativity and ability to perform well under pressure. Kristen has experience in a wide range of therapeutic areas including: immunology, gastroenterology, respiratory and rare disease. Specifically, her project work includes new product opportunity assessment, positioning, marketing communications testing, demand assessments and patient journey for both established and pre-launch products. Kristen is also passionate about moderation. She is well-versed in moderating exploratory, assessment and ideation-based research with patients and HCPs. Using a variety of methodologies – ethnographies, TDIs, IDIs, focus groups and online communities. Kristen holds a BS in Journalism (concentration in Strategic Communication) and minors in Business and Psychology from The University of Kansas. ​