Home / Media Center / News / TRINITY LIFE SCIENCES ILLUMINATES OPTIMAL COMPETITIVE INTELLIGENCE APPROACHES WITH QUALITATIVE STUDY
New E-book “Successfully Navigating the Sea of Competitive Intelligence in Life Sciences” Illustrates How Companies are Handling the Volume and Velocity of Data
Waltham, MA, November 29, 2022 — Trinity Life Sciences, a leader in global life sciences commercialization solutions, sees competitive intelligence (CI) leaders in life sciences moving beyond data mining and monitoring to deliver accurate, robust insights. As there is more information becoming available at an ever-increasing pace, it has become more difficult to sift through and find actionable CI. Trinity’s Dynamic Market Intelligence Center of Excellence conducted a qualitative study, speaking to 14 CI Leaders (those who have ownership of CI) and seven CI Partners (those who are key stakeholders and the principal recipients of the intelligence), to find out how CI teams are optimizing their strategic value with process and approach.
“In the past few years, we’ve seen CI leaders in life sciences shift in two related ways: approaching the sea of information differently and driving a reassessment of the role and place of CI within their companies,” said Michele Andrews, Principal and Head of Dynamic Market Intelligence at Trinity Life Sciences. “The 21 CI Leaders and CI Partners we interviewed were in agreement that effective data curation and rapid response are critical—and that they can only be done successfully when CI Leaders work with each functional area to understand their unique intelligence needs.”
Trinity’s new e-book, Successfully Navigating the Sea of Competitive Intelligence in Life Sciences: Staying Afloat, Course Correcting and Preparing for Future Challenges contains an animated summary of the qualitative study in easily navigable sections:
- Swimming in a Sea of Information
- CI Leaders and CI Partners: We’re in this Together
- Ensuring Leaders are Prepared as CI Reaches a New Level of Importance
- Challenges: Too Much, Too Fast, Too Confusing
- Best Practices: The Start of Elevating CI
- Vendor Insights
- The Future: Volume and Velocity Continue to Escalate
- An Immediate Game Plan: Navigating the Sea of Information
Life science executives can access the e-book here.
Members of the media who would like to access the e-book can contact Elizabeth Marshall at emarshall@trinitylifesciences.com.
About Trinity Life Sciences
Trinity Life Sciences is a trusted strategic commercialization partner, providing evidence-based solutions for the life sciences. With 25 years of experience, Trinity is committed to revolutionizing the commercial model by providing exceptional levels of service, powerful tools and data-driven insights. Trinity’s range of products and solutions includes industry-leading benchmarking solutions, powered by TGaS Advisors. To learn more about how Trinity is elevating life sciences and driving evidence to action, visit trinitylifesciences.com.
Media Contact:
Elizabeth Marshall
Trinity Life Sciences
emarshall@trinitylifesciences.com
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