Focused Center of Excellence from Trinity Life Sciences Uses Quantitative and Qualitative Information to Assess Pre- and Post-Launch Educational and Marketing Materials
Waltham, MA, December 16, 2024 — Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, introduces a focused Marketing Communications Insights (MarCom Insights) Center of Excellence (COE) that assesses pre- and post-launch educational and marketing materials focused on healthcare professionals (HCPs) and patients. The COE leverages behavioral science and AI with an…
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Waltham, MA, December 11, 2024 — Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, looks at AI from the lens of business value, solving business problems with integrated intelligence. Trinity’s digital products and AI solutions are tightly integrated across the scope of the Company’s offerings, providing insights to commercial and medical leaders and orchestrating customer engagement. To lead these important initiatives, Trinity has appointed Jonathan Jenkins, formerly of McKinsey & Company’s QuantumBlack, to…
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Waltham, MA, December 5, 2024 — Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, released its fourth annual TGaS Digital Marketing Competency Report assessing the digital marketing presence for patients across 150+ biopharma brands. The study evaluates the brands across five categories and more than 100 characteristics to establish a brand digital competency ranking.
Brands that topped the 2024 Digital Marketing Competency Report’s list include:
Pfizer’s Nurtec (also received top honors in the…
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KPIs Should Be Built on Prioritizing HCP Perceptions and Patient Outcomes, According to the New White Paper
Waltham, MA, November 21, 2024 — Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, recommends a transformational approach to measure the impact of Field Medical Affairs in its new white paper titled Measuring the Impact of Field Medical Affairs.
Medical Affairs is now firmly established as one of the three foundational pillars in life sciences companies,…
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Frank Lane Appointed to Senior Vice President & Head of Data Orchestration
Waltham, MA, November 7, 2024 — Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, delivers life science companies industry-specific data orchestration with TrinityEDGE, Commercial Data Foundations.
Customer engagement for life science companies is critical in making sure the right treatments are available to healthcare providers and patients at the right time. Data-driven insights help biopharma companies determine their customer engagement approach,…
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“Moving the Needle: Lessons from the 2023 Launch Class” White Paper Now Available
Waltham, MA, November 6, 2024 — Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, reveals that 50% of the 2023 U.S. pharmaceutical launch class underperformed their pre-launch first year forecast while 39% overperformed. This is an improvement from prior years, with 54% underperforming and 35% overperforming when evaluating new product launches in the U.S. from 2020–2023. Progress was driven by…
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New Omnichannel Reporting Suite from Trinity Life Sciences Provides Key Promotional Activity Summaries to Important Stakeholders
Trinity’s Customer Engagement Team Will Be Available at HLTH Booth #4722
Waltham, MA, Oct. 16, 2024 — Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, finds that thirty-two percent of life science marketing and analytics teams report not knowing about or not using key performance indicators (KPIs) to inform shifts in investment.*
According to Nancy Phelan, SVP…
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New White Paper Identifies Frequent Pitfalls and Potential Solutions for Life Sciences Executives in Four Core Buckets of Siloed Working
Waltham, MA, October 2, 2024 — Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, discusses approaches and functional plans that support the holistic, cross-functional strategies required for success in a new white paper, titled Solving a Pervasive Challenge: Breaking Down Silos in Life Sciences.
Trinity subject matter experts interact with the inner workings…
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Nancy Phelan Appointed SVP and Head of Customer Engagement
Waltham, MA, August 21, 2024 — Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, announces new Customer Engagement solutions leveraging both Trinity’s deep commercial insight and recognized technology platform. The new offerings are designed to help life sciences organizations with novel customer engagement solutions including adaptive segmentation, rep-directed guidance including target patient triggers, deep insights on healthcare provider (HCP) preferences and orchestration of activation…
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Waltham, MA, August 14, 2024 – Inc. revealed today that Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, has been included on the Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Microsoft, Meta, Chobani, Under Armour, Timberland, Oracle, Patagonia and many other household-name brands gained their first national…
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