Frank Lane Appointed to Senior Vice President & Head of Data Orchestration
Waltham, MA, November 7, 2024 — Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, delivers life science companies industry-specific data orchestration with TrinityEDGE, Commercial Data Foundations.
Customer engagement for life science companies is critical in making sure the right treatments are available to healthcare providers and patients at the right time. Data-driven insights help biopharma companies determine their customer engagement approach,…
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“Moving the Needle: Lessons from the 2023 Launch Class” White Paper Now Available
Waltham, MA, November 6, 2024 — Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, reveals that 50% of the 2023 U.S. pharmaceutical launch class underperformed their pre-launch first year forecast while 39% overperformed. This is an improvement from prior years, with 54% underperforming and 35% overperforming when evaluating new product launches in the U.S. from 2020–2023. Progress was driven by…
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New Omnichannel Reporting Suite from Trinity Life Sciences Provides Key Promotional Activity Summaries to Important Stakeholders
Trinity’s Customer Engagement Team Will Be Available at HLTH Booth #4722
Waltham, MA, Oct. 16, 2024 — Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, finds that thirty-two percent of life science marketing and analytics teams report not knowing about or not using key performance indicators (KPIs) to inform shifts in investment.*
According to Nancy Phelan, SVP…
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New White Paper Identifies Frequent Pitfalls and Potential Solutions for Life Sciences Executives in Four Core Buckets of Siloed Working
Waltham, MA, October 2, 2024 — Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, discusses approaches and functional plans that support the holistic, cross-functional strategies required for success in a new white paper, titled Solving a Pervasive Challenge: Breaking Down Silos in Life Sciences.
Trinity subject matter experts interact with the inner workings…
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Nancy Phelan Appointed SVP and Head of Customer Engagement
Waltham, MA, August 21, 2024 — Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, announces new Customer Engagement solutions leveraging both Trinity’s deep commercial insight and recognized technology platform. The new offerings are designed to help life sciences organizations with novel customer engagement solutions including adaptive segmentation, rep-directed guidance including target patient triggers, deep insights on healthcare provider (HCP) preferences and orchestration of activation…
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Waltham, MA, August 14, 2024 – Inc. revealed today that Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, has been included on the Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Microsoft, Meta, Chobani, Under Armour, Timberland, Oracle, Patagonia and many other household-name brands gained their first national…
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The Predictive Power of Layering Insights and Analytics Set to Transform the Life Sciences Industry
Waltham, MA, July 15, 2024 — Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, announces the appointment of Aparna Deshpande to Senior Partner and Head of Analytics & Insights. Ms. Deshpande had previously been Senior Partner and Head of Insights for the Company. The added responsibility of leading the Analytics business represents the overall benefits that life science…
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Trinity Life Sciences Investigates Diversity in Clinical Trials as Stakeholders Prepare for FDA Guidance to Become Final
Waltham, MA, June 25, 2024 — Trinity Life Sciences, a leader in global life sciences commercialization solutions, release research on clinical trial diversity with a focus on racial and ethnic minorities in a new white paper, titled Diversity in Clinical Trials: Life Sciences Initiatives and Challenges in Light of the FDA’s Latest Guidance. The paper outlines initiatives that are being undertaken at…
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AbbVie, Astellas Pharma Inc., AstraZeneca, Incyte, Eli Lilly and Company and Novo Nordisk Teams Take Home Trophies for Operational Excellence
Waltham, MA, May 29, 2024 – Trinity Life Sciences, a leader in global life sciences commercialization solutions, announced the winners of the TGaS Advisors Best of Benchmark (BoBs) Awards. The Awards, which are given annually for operational excellence within the pharmaceutical industry, were presented to teams at AbbVie, Astellas Pharma Inc., AstraZeneca, Incyte, Eli Lilly and Company and Novo Nordisk.…
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Trinity Real Insights is Now Available
Waltham, MA, May 1, 2024 — Trinity Life Sciences, a leader in global life sciences commercialization solutions, today launched a new solution that accurately predicts stakeholder behavior providing deeper insights. For the first time, life sciences companies can incorporate real-world, healthcare professional (HCP)-specific prescribing behaviors with primary market research (PMR). This integration provides a view of what physicians are currently doing that is independent of what those physicians may say in market research studies.…
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