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Seventy-Four Percent of Pharmaceutical Marketing Executives Say Changes in Third-Party Cookie Management Will be Impactful or Very Impactful on Their Media Plans
Waltham, MA, June 16, 2021 — Trinity Life Sciences, a leader in global life sciences commercialization solutions, is sharing findings from its latest TGaS Advisors’ brief entitled Changes in Third-Party Cookie Management and Their Effects on Pharmaceutical Brands. The paper finds...
Fourth Annual Best of Benchmark Award Winners Announced
The Awards are Given for Commercial Operations Excellence within the Pharmaceutical Industry Waltham, MA MAY 6, 2021 – Trinity Life Sciences, a leader in global life science commercialization solutions, announced the winners of the TGaS Best of Benchmark (BoBs) Awards. The Awards,...
While There are Still Unknowns, Monoclonal Antibodies Can Help in the Fight Against COVID-19
Antibodies have the Potential to Effectively Target Several Stages of the Disease with Evident Benefits at a Patient Level and a Systemic Level, According to a New White Paper by Trinity Life Sciences Waltham, MA, May 3, 2021 — Trinity Life Sciences,...
Life Science Executives Overwhelmingly Agree that Increased Gender Representation Positively Impacts Organizations
Waltham, MA, April 1, 2021 — Trinity Life Sciences, a leader in global life science commercialization solutions, is sharing findings from its latest TGaS study entitled “Commercial Executive Pipeline Development for Women in Life Sciences.” The study finds that life science...
On Average, Pharma Brands Allocated 66 Percent of their Marketing Budgets to Digital in 2020
Waltham, MA, March 29, 2021 — Trinity Life Sciences, a leader in global life sciences commercialization solutions, is sharing findings from its latest TGaS report entitled, “Omnichannel Marketing Center of Excellence Landscape.” Omnichannel Marketing is the orchestration of multiple marketing channels...
Uncertainty of Government Pricing Policies, Evolution of PBMs, and 340b Program Expansion Identified as Top External Challenges for Pharma Pricing & Contracting Teams This Year
Waltham, MA, March 3, 2021 — Trinity Life Sciences, a leader in global life sciences commercialization solutions, is sharing findings from its latest TGaS annual Landscape report entitled, “2021 Trends & Considerations in Contract Management: Responding to Pricing Pressures in an...
Top Two Challenges for Market Access Teams in 2021 are Pricing Pressures and Evidence Generation
Waltham, MA, February 24, 2021 — Trinity Life Sciences, a leader in global life sciences solutions, is sharing findings from its latest TGaS Landscape report entitled, “Market Access Trends and Consideration for 2021: A Biopharma Perspective.” The report, based on in-depth...
Ninety Percent of Large Pharma Companies Initiated Artificial Intelligence/Machine Learning Projects In 2020
WALTHAM, Mass.–(BUSINESS WIRE)–Trinity Life Sciences, a leader in global life sciences solutions, is sharing findings from its latest TGaS Landscape report entitled, “Perspectives on Use of Artificial Intelligence/Machine Learning (AIML) for Driving Commercial Performance.” The report, based on responses from 23...
Three Hundred Fifty Life Science Executives Participated in Trinity’s Bi-Annual Think Tank, The TGaS Fall Summit
Waltham, MA, December 16, 2020 — Trinity Life Sciences, the leader in global life sciences solutions, found that the key themes from last month’s virtual TGaS Fall Summit included COVID’s impact on engagement and the life sciences commercial model as well...
Trinity Life Sciences Acquires Blueprint Research Group
Waltham, MA, December 8, 2020 — Trinity Life Sciences, the leading commercial partner to the life sciences industry, announced the acquisition of New Jersey-based BluePrint Research Group. The acquisition positions Trinity as the premier partner for commercially focused strategy, insights and...
New Report Targeted at Emerging Biopharma Chief Commercial Officers Reveals Trends in Building Teams and Culture During COVID-19
Waltham, MA, November 19, 2020 — Trinity Life Sciences, a leader in global life sciences solutions, is sharing findings from its latest TGaS Landscape report entitled, “Building Commercial Teams in the Age of COVID.” The report, targeted at emerging biopharma chief...
TGaS® Advisors, a Division of Trinity Life Sciences, Announces the Third Annual Best of Benchmark Award Winners
Waltham, MA, November 5, 2020 – Trinity Life Sciences, a leader in global life sciences solutions, announced the winners of the TGaS Best of Benchmark (BoB) Awards. The Awards, which are given for commercial operations excellence within the pharmaceutical industry, were...