2024 Annual Digital Marketing Competency Report

Home / Intelligence / Briefs / 2024 Annual Digital Marketing Competency Report

Trinity Life Sciences, a leader in global life sciences commercialization solutions, released its third annual TGaS Digital Marketing Competency Report assessing 150+ biopharma brands through the lens of digital marketing patient/caregiver experiences. The study evaluates the brands across five categories and more than 100 characteristics to understand each one’s digital marketing presence and establish a brand digital competency ranking. 

Learn what sets some brands apart from others. To download the excerpt of the report with the ranking of all 150+ brands, complete the form below. The full report, available to all TGaS Omnichannel Solution members, offers a deeper look at the rankings, overall industry performance and channel-specific trends, including: 

  • Top performing brand examples 
  • Company performance 
  • Therapeutic area performance 
  • Industry comparison to non-industry brands 
  • In-market performance correlation 
  • Trends in telehealth, live virtual events and live chat 
  • Social media utilization 
  • Influencer adoption 
  • Website readability 
  • Translated brand experiences 
  • …and much more 

Fill out the form below to download your free copy of the excerpt and see where your brand falls in the rankings! 

By submitting this form, creating an account, and/or using our website (or using our Services) you agree to our Privacy Policy. Information provided by you is stored in our database and may be used for sending you additional information about Trinity (including Trinity’s partners and affiliates) and our products and services. Such information may be transferred for this purpose to Trinity and affiliates in other countries. If you would like to opt out in the future, please email _compliance@trinitylifesciences.com.

Related Intelligence

Blog

Trinity Life Sciences Unveils Groundbreaking Trinity Digital Affinity, Powered by DeepIntent, to Transform HCP Engagement for Life Sciences

In today’s fast-evolving digital landscape, life sciences companies face a critical challenge: reach the right healthcare professionals (HCPs) with the right message, through the right channels, at the right time. At Trinity Life Sciences, we’re proud to help our clients meet that challenge head-on with the launch of Trinity Digital Affinity, powered by DeepIntent. This […]

 Read More

Briefs

2025 Annual State of Learning & Development in Life Sciences

Through the 2020s, life sciences leaders have dealt with one challenge after another. The shock of the COVID-19 pandemic. Sticky inflation. Return-to-office mandates. The intense pressure to perform in the face of disruptive challenges has proven constant. For commercial learning and development, also known as commercial L&D, this has presented new roadblocks and innovations alike, […]

 Read More

Briefs

Leading the Evolution: Navigating AI and Pharma Market Trends

How are Commercial, Medical and Market Access organizations evolving to develop capabilities and accelerate innovation in 2025 and beyond? Executive leaders are focused on making informed organizational decisions to propel the evolution of capabilities in this rapidly changing global economy. As you strategize to optimize structure, talent and capabilities to excel in the future, this Advisory Brief brings you critical insights gleaned from the recent TGaS Advisors’ 2025 Spring Summit.

 Read More