Home / Intelligence / Briefs / 2024 Annual Digital Marketing Competency Report
Trinity Life Sciences, a leader in global life sciences commercialization solutions, released its third annual TGaS Digital Marketing Competency Report assessing 150+ biopharma brands through the lens of digital marketing patient/caregiver experiences. The study evaluates the brands across five categories and more than 100 characteristics to understand each one’s digital marketing presence and establish a brand digital competency ranking.
Learn what sets some brands apart from others. To download the excerpt of the report with the ranking of all 150+ brands, complete the form below. The full report, available to all TGaS Omnichannel Solution members, offers a deeper look at the rankings, overall industry performance and channel-specific trends, including:
- Top performing brand examples
- Company performance
- Therapeutic area performance
- Industry comparison to non-industry brands
- In-market performance correlation
- Trends in telehealth, live virtual events and live chat
- Social media utilization
- Influencer adoption
- Website readability
- Translated brand experiences
- …and much more
Fill out the form below to download your free copy of the excerpt and see where your brand falls in the rankings!
By submitting this form, creating an account, and/or using our website (or using our Services) you agree to our Privacy Policy. Information provided by you is stored in our database and may be used for sending you additional information about Trinity (including Trinity’s partners and affiliates) and our products and services. Such information may be transferred for this purpose to Trinity and affiliates in other countries. If you would like to opt out in the future, please email _compliance@trinitylifesciences.com.
Related Intelligence
Blog
Navigating the CRM Split: Generating Buy‑In
The transition to a new CRM system is more than just a technical migration; it’s a strategic choice that requires careful consideration and a strong point of view on what your organization needs for success. To navigate the CRM transition necessitated by the Salesforce-Veeva split, it’s crucial to generate buy-in from account and field teams […]
Read More
Blog
The Evolution of CRM in Life Sciences: Navigating the Split
The split between Veeva and Salesforce marks a significant shift in the CRM landscape. Veeva is removing its CRM from the Salesforce cloud in September 2025 to focus on its “Veeva Vault” cloud solution for CRM. Veeva has communicated that it will maintain the current CRM product until September 2030 but will not be making any updates—and that it will absorb the cost of migration to the new Vault platform for all customers, excluding any customizations and integrations.
Read More
Blog
Medical Affairs Customer Engagement: What’s Next?
Medical Affairs teams are increasingly harnessing the power of omnichannel communication and orchestrated customer engagement to enhance interactions with key stakeholders. Changing customer preferences and access to content are key factors Medical Affairs teams are addressing by adopting more customer engagement channels. As these capabilities continue to expand, it is important for teams to embrace […]
Read More