Available On Demand: In today’s cutthroat life sciences marketplace, commercial effectiveness in all its parts has never been so important. From field force effectiveness to optimization of promotional investment through to Next Best Action implementation, tailoring the customer experience through…
Available On Demand The unprecedented availability of rich RWE data sources gives HEOR, Value and Access and Medical leaders the opportunity to be more intentional than ever before. High-quality, compelling evidence is now a necessity, not just for high-value therapies…
Available On Demand Unlock forecasting value with revolutionary technology Collaborate on and update models in the cloud Incorporate stakeholder feedback into forecasts on the fly Manage effective and efficient stakeholder communication Trinity CloudCast is an online solution, delivered…
Available On Demand The pharmaceutical market in China has experienced tremendous growth over the past several decades and is becoming increasingly important. While many life sciences organizations consider China to be a ‘must win’ market, commercial success can be elusive…
Available On Demand The omnichannel-driven approach to promotional activity is being shaped by evolving dynamics in the life sciences market: The behavior of the target audience is changing. Customers have an increased desire for personalized content and on-demand access. Proliferation…
Ensuring that Patient Support Services (PSS) are inspired by the patient and accurately reflect their key areas of need is an important facet of a patient-centric approach. Come join Jennifer Parr, Partner and Head of Patient Services & Patient Centricity…
Assessing the impact of market events, advocacy, promotion and messaging is a key focus for Marketing and Brand leaders in life sciences. Stakeholder-perception tracking research is an often-overlooked strategic and tactical input as brands look to optimize their commercial performance. Come join…
Available On Demand The digital therapeutics (DTx) market is growing rapidly, but a lack of clarity around their reimbursement framework in the U.S. means that there is limited coverage. DTx developers— and pharmaceutical organizations seeking an integrated digital offering— are…
Available On Demand Developing and refining U.S. contract strategy and contract design is challenging. One of the most critical hurdles is evaluating the holistic direct and indirect impacts of contract decisions across multiple scenarios at speed and with precision. Achieving…
Healthcare data is complex, voluminous and ever-changing. It can tell you how to attract patients, inform how you look at physicians and signal when the best window is to target them. It can serve many purposes, several concurrently, across life…