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Device Design Strategy & GLP-1 Injector Selection

  • Michelle Weaver

  The Situation Medtech company The client sought to develop an innovative portfolio of drug delivery devices that met both HCP and patient needs and increased client’s competitive edge in the competitive diabetes and obesity​ GLP-1 markets Accordingly, the client…

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Pharma sales representative educating a HCP

Optimizing HCP Call Planning with a Best‑in‑Class AIML Engine

  • Matt Vanderpol

    The Situation Mid-Size Pharma, High-Potential HCP Identification A mid-sized pharmaceutical company partnered with Trinity AI to revamp its targeting strategy with the goal of reinvigorating one of their brands across multiple indications to drive new patient growth.   They…

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Early Adopter Identification Engine

  • Matt Vanderpol

In order to plan and efficiently utilize their sales and marketing efforts, a mid-sized biopharma client wanted to identify HCPs likely to adopt their drug in the early stage of launch

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NBA Insights Solution

  • Matt Vanderpol

As part of an enterprise-wide Digital Transformation initiative, our client was looking to optimize effectiveness of marketing execution channels—and maximize clinical and commercial outcomes—by personalizing campaigns through engaging HCPs with the most relevant content (safety, efficacy, support, etc.)

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