Blog

79% of respondents are predicting an increase in spend in Omnichannel capabilities for Medical Affairs in 2025, according to a recent TGaS survey fielded in September 2024.* This predicted increase for Medical Omnichannel indicates that there is a real need to...

What is data operationalization, and why is it important in life sciences? The ability to integrate insights from your data into your business workflows is commonly referred to as data operationalization. Throughout life sciences organizations, functional needs and behaviors have evolved,...

The customer is changing The landscape around life sciences is more competitive than ever, with a shorter runway to success and market dynamics (payer, competition, etc.) that are indisputably changing the role and level of influence at a customer level. These...

In February 2024, the National Medical Products Administration (NMPA), China’s drug regulator, granted priority review approval to Roche’s PIASKY (crovalimab), an injectable C5 inhibitor for the treatment of Paroxysmal Nocturnal Hemoglobinuria (PNH).  PNH is a rare genetic blood disorder in which...

What does orchestration mean for a brand? True orchestration considers a customer’s preferences before communicating with them. Learnings from past interactions and outcomes are used to identify the most relevant action to lead to a rewarding experience for both the customer...

The short answer is yes, by powering process automation with GenAI. It’s an approach that hasn’t received as much attention as other GenAI use cases within life sciences, but the results can be very powerful. To illustrate its power, we’ll examine...