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AI-driven Advancements in Life Sciences
The momentum behind AI-driven advancements in life sciences has never been stronger, and this trend was spotlighted in Everest Group’s new 2025 PEAK Matrix® report, “Life Sciences AI and Analytics Services for Commercial PEAK Matrix® Assessment 2025.” Trinity Life Sciences is honored to be recognized as a Leader in this comprehensive assessment, a distinction rooted…
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Navigating the CRM Split: Generating Buy‑In
The transition to a new CRM system is more than just a technical migration; it’s a strategic choice that requires careful consideration and a strong point of view on what your organization needs for success. To navigate the CRM transition necessitated...
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The Evolution of CRM in Life Sciences: Navigating the Split
The split between Veeva and Salesforce marks a significant shift in the CRM landscape. Veeva is removing its CRM from the Salesforce cloud in September 2025 to focus on its “Veeva Vault” cloud solution for CRM. Veeva has communicated that it...
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Trinity Life Sciences & Snowflake: Advancing Pharmaceutical Insights
Trinity Life Sciences and Snowflake recently released an exciting blog highlighting a case study that illustrates how their partnership built the data foundation for Trinity RealWorldEDGE and Real Insights. These offerings enable clients to quickly and easily access patient-level data from...
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Medical Affairs Customer Engagement: What’s Next?
Medical Affairs teams are increasingly harnessing the power of omnichannel communication and orchestrated customer engagement to enhance interactions with key stakeholders. Changing customer preferences and access to content are key factors Medical Affairs teams are addressing by adopting more customer engagement...
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Culture and Collaboration: Keys to Customer Engagement Success
We’re delighted to bring an external expert perspective to the “One Chapter Ahead” blog series and the important topic of culture and collaboration. Amy Saunders is a recognized customer experience global leader across life science verticals including pharma, med devices and...
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Are Pharma Brands Really Transformational?
How can pharma brands connect digital marketing experiences to achieve truly transformational customer engagement? Brands that are leading the way demonstrate a complete grasp of fundamental digital marketing concepts and drive innovation in the ways that they engage customers. These brands...
