The Situation
An emerging biotech company- The client faced a challenge when a newly hired C-suite leader sought a partner to develop a 100-day plan. They wanted to improve sales and marketing strategies and establish a framework for long-term insight generation and sharing. They needed a structured approach to align efforts and enhance effectiveness in these areas, which was crucial for driving future growth and success.
Trinity’s Solution
- Conducted a market situational analysis and facilitated a brand workshop to understand internal and external dynamics affecting the organization’s success.
- Developed portfolio and brand-level forecasts while identifying key levers to influence forecast outcomes.
- Performed foundational prescriber behavior analytics, along with awareness, trial, and usage (ATU) and demand studies.
- Designed a commercial strategy that encompassed sales force sizing and compensation.
- Collaborated with the organization to operationalize and implement the strategy, including the creation of a data strategy and establishment of a data foundation and BI reporting.
- Provided on-site experts to deliver day-to-day decision intelligence and support.
Project Outcomes
As a result, the brand experienced significant growth, delivered an ROI of 10 time the initial amount invested with Trinity.
If you have any questions, we’re here to answer them. We look forward to helping identify solutions for you.