Waltham, Mass., February
24, 2020 — Trinity Life
Sciences, a global life sciences commercialization solutions provider with
extensive experience in launch planning, is sharing lessons learned in its
latest report, “Achieving
Launch Excellence in this New Decade: Four Must-Haves for an Agile Launch
Strategy.”
Life sciences companies preparing to launch a product often
find themselves working from patchwork plans with little cross-functional
alignment. This report was developed to guide Chief Commercial Officers (CCOs) in
focused launch planning across all areas and at all stages of development,
including clinical. For emerging biotech companies in particular, a first
launch may be “the one chance to get it right,” according to the report. Yet
nearly half the CCO respondents to the survey fielded by Trinity indicated that
key activities, such as developing the value proposition and value messages, were
initiated too late in the launch planning process.
Trinity’s experience in launch support, together with a
research study conducted with 30 CCOs on their launch experience, leads to four
key recommendations: 1) connect launch imperatives and mid- to long-term
strategy; get everyone aligned; 2) develop a global strategy early; 3) invest
in critical activities that elucidate the value of the product and the
company’s dedication to its success; and 4) develop a “ruthless” prioritization
mentality.
Krista
Perry, Principal at Trinity, noted, “Launch planning can be overwhelming
and stressful at times. Refining your team’s focus on these four
recommendations, together with creating a culture of communication and
transparency, will foster an agile and effective launch environment.”
For a copy of the report, you are invited to visit: Achieving
Launch Excellence in this New Decade.
About Trinity Life Sciences Trinity Life Sciences is a trusted strategic partner, providing evidence-based solutions for the life sciences. With over 20 years of experience, Trinity is committed to solving clients’ most challenging problems through exceptional levels of service, powerful tools, and data-driven insights. Trinity’s range of products and solutions includes industry-leading benchmarking solutions, powered by TGaS Advisors. To learn more about how Trinity is elevating life sciences and driving evidence to action, visit trinitylifesciences.com.
For more information:
Elizabeth Marshall
Trinity Life Sciences
781-577-6376
emarshall@trinitylifesciences.com