Early Adopter Identification Engine

Client Situation

In order to plan and efficiently utilize their sales and marketing efforts, a mid-sized biopharma client wanted to identify HCPs likely to adopt their drug in the early stage of launch

Trinity’s Role

• Developed an Early Adopter Identification Engine to predict which prescribers were likely to adopt the drug in the initial launch stage
• Collaborated with internal stakeholders and downstream partners for seamless execution
• Created a customizable dashboard for HCP profiling, targeting prioritization and sales pattern identification
  • ­Identified and segmented early adopters in different segments through and various
    classification factors

*Lift percentage was obtained using test control methodology implemented during the targeting process