2022 Annual Digital Marketing Competency Report

Market Dynamics 

During the past two years we have witnessed an accelerating race to evolve digital and data capabilities through enhancement of tech stacks to make organizations more analytically driven and connected moving forward. With issues such as data privacy and a cookie-less world at the forefront, it is now incumbent upon brands to unify data and to understand how independent efforts come together to impact customers. 

TGaS Approach 

At TGaS/Trinity Life Sciences, the Omnichannel Solution is deeply connected across the industry giving us insight into emerging trends in terms of evolving digital marketing capabilities and subsequent tactical performance. Given this position and the corresponding market dynamics, we analyzed over 160 biopharma brands through the lens of digital patient branded execution in an effort to understand which brands and respective companies are excelling in order to follow trends into 2023 and beyond.  

The result—The TGaS 2022 Annual Digital Marketing Competency Report. An assessment that spans various companies, therapeutic areas, lifecycles and patient populations to benchmark the industry and rank performance. Each brand was assessed in five categories with performance in each category determining an overall score and corresponding rank.

Get your FREE copy of the excerpt of the Annual Digital Marketing Competency Report and see where you and your competitors ranked in the study

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