Home / Intelligence / Webinars / A Practical Omnichannel Vision: From Strategy to Execution and Optimization
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The omnichannel-driven approach to promotional activity is being shaped by evolving dynamics in the life sciences market:
- The behavior of the target audience is changing. Customers have an increased desire for personalized content and on-demand access.
- Proliferation of data and AI is introducing more complexity to planning, execution and adoption of new ways of doing things.
- Economic pressures and fear of message fatigue is leading promotional efforts to become more orchestrated and cost-efficient.
What considerations should life sciences organizations make as they strive to advance their omnichannel capabilities?
Come join Susheel Sukhtankar, Partner and Head of Commercial Analytics, as he hosts a lively discussion featuring a panel of Trinity experts, who will share perspectives on designing, implementing, measuring and optimizing within an omnichannel framework.
Key Webinar Topics:
- Strategy & Structure—The roadmaps, assets and infrastructure needed to set the organization up for success in Omnichannel
- Execution & Engagement—The tools and support needed to implement Next Best Action, Dynamic Targeting, Alerts, etc.
- Measurement & Performance Assessment—The benchmarking and recalibration data and insights needed to maximize performance
Featuring
Susheel Sukhtankar
Partner &
Head of Commercial Analytics
Anushank Anand
Director,
Marketing Analytics
Monte Smith
Managing Director
Jerry Luciano
Vice President,
Omnichannel Marketing
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*Gartner, Hype Cycle for Life Sciences Commercial Operations, Animesh Gandhi, published 13 August 2024.
GARTNER is a registered trademark and service mark of Gartner and Hype Cycle is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
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