Analytics
Advanced Analytics
Design and deployment of state-of-the-art AIML—enabled solutions for business obstacles in life sciences
Analytics
Design and deployment of state-of-the-art AIML—enabled solutions for business obstacles in life sciences
Trinity Advanced Analytics leverages a global team of data scientists, therapeutic area experts and experienced life science commercialization advisors across the analytics process. Clients are able to access:
Objective: Increase market share of target prescribers through an AI-powered Next Best Action model
Results:
We were able to deploy this solution in 3 weeks. The project included:
This project resulted in a 1.5% increase in engagement rate. Deliverables included:
Objective: Develop an advanced machine learning algorithm to predict potential site alerts for HCPs in the MCM target universe
Results: Built an efficient recommendation model to help plan the HCP engagement journey, featuring alerts forecasted out 4 weeks
Besides sales rep deployment, the client used these alerts to direct their non-personal promotion like email and digital advertising.
The project was done in 2 phases.
This project resulted in a 5% increase in site alerts coverage, ~20% improvement in site alerts address rate and ~1.5% lift in engagement.
“D Cube Analytics supported [us] greatly in setting up and measuring the impact of the site alerts strategy. Their innovative approach to predict site alerts has helped our teams to intervene proactively to help make treatment decisions.
This work puts us in an advantageous position by enabling our sales and marketing teams to reach out to HCPs more effectively with well-timed and tailored messaging.”
If you have any questions, we’re here to answer them.
We look forward to helping identify solutions for you.