Lara is a Principal as part of the Strategic Advisory group at Trinity Life Sciences.

Lara has worked in the healthcare field for over a decade across marketing research, commercial strategy, and forecasting.  Her breadth of work spans the brand commercialization timeline, leading projects ranging from opportunity assessments, forecasting, positioning & segmentation to marketing material evaluation and launch tracking.  In particular, Lara has a vast range of experience conducting brand equity and ATU research across a range of countries, therapy areas and stakeholders.

Lara holds a MA in Economics from the University of Cambridge, UK.

Outside of Trinity, Lara spends her time trying to keep up with her two young children and being outdoors as much as possible.