Lara Lyeth

Lara Lyeth


Lara is a Principal as part of the Strategic Advisory group at Trinity Life Sciences.

Lara has worked in the healthcare field for nearly two decades across marketing research, commercial strategy, and forecasting. Her breadth of work spans the brand commercialization timeline, leading projects ranging from opportunity assessments, forecasting, positioning & segmentation to marketing material evaluation and launch tracking. In addition, Lara leads Trinity’s Performance Tracking Center of Excellence bringing best-in-class methodologies and analytics to tracking research, integrating multiple data sources to enrich insights.

Lara holds a MA in Economics from the University of Cambridge, UK.

Outside of Trinity, Lara spends her time trying to keep up with her two young children and being outdoors as much as possible.

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