Home / Media Center / News / NEW ANNUAL DIGITAL COMPETENCY REPORT ASSESSES 124 IN-MARKET BIOPHARMA PATIENT BRANDS THROUGH THE LENS OF DIGITAL EXECUTION
Waltham, MA, December 2, 2021 — Trinity Life Sciences, a leader in global life sciences commercialization solutions, launched its inaugural TGaS 2021 Digital Competency Report assessing 124 biopharma patient brands through the lens of digital execution. The novel study evaluates the brands across five categories and 40 unique metrics to understand each one’s digital presence.
The Digital Competency Report ranks each individual brand on a scale ranging from Transformational to Novice. It also examines the influence of spend, time in market, therapeutic areas, and impact on individual channels to give organizations unrivaled insight into not only their own assessment, but also their competitors.
“During the past two years we have witnessed an accelerating race to evolve digital and data capabilities through enhancement of tech stacks, making organizations more analytically driven and connected moving forward,” said Jerry Luciano, VP of Omnichannel Marketing, at TGaS Advisors, a division of Trinity Life Sciences. “With issues such as data privacy and a cookie-less world at the forefront, it is now incumbent upon brands to unify data and to understand how independent efforts come together to impact customers. This ranking helps put in context where some of the world’s most important brands stand and provides insight into how some of the top brands are excelling.”
Brands that topped the Report’s list include:
To download the summary of the report with the entire ranking of all 124 brands, please visit TrinityLifeSciences.com or click here. The full report, including in-depth channel analysis and trends is available to members of the TGaS Omnichannel Marketing network.
About Trinity Life Sciences
Trinity Life Sciences is a trusted strategic commercialization partner, providing evidence-based solutions for the life sciences. With 25 years of experience, Trinity is committed to solving clients’ most challenging problems through exceptional levels of service, powerful tools, and data-driven insights. Trinity’s range of products and solutions includes industry-leading benchmarking solutions, powered by TGaS Advisors. To learn more about how Trinity is elevating life sciences and driving evidence to action, visit trinitylifesciences.com.
For more information:
Elizabeth Marshall
Trinity Life Sciences
781-577-6376
emarshall@trinitylifesciences.com
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