Home / Events / Trinity Webinar – The Next-Generation Commercial Model: Questions You Should Be Asking

Whether you are an emerging, mid-tier or large-tier company preparing for launch, now is the time to challenge conventional thinking.

We have all seen the dramatic shifts in scientific innovation in the life sciences industry that have been further accelerated by the COVID-19 pandemic. Despite these shifts, Trinity Life Sciences found that the commercial models employed by companies that launched new products recently were still largely based on traditional sales and marketing approaches.

In reaction to these findings, our experts published a paper that explored ways in which industry players could elevate and evolve their commercialization approaches to keep pace with the accelerated growth in innovation. In this webinar, the Trinity team will review key findings in the paper and share lessons learned and actionable strategies after discussing it with dozens of our clients.

Whether your company is emerging or mid-to-large in size, insights from this webinar will surprise you.

Click here to read our white paper entitled ‘Empowering the Next-Generation Launch Model’ (June 2022)

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