Webinar
A Practical Omnichannel Vision: From Strategy to Execution and Optimization
Available On Demand
The omnichannel-driven approach to promotional activity is being shaped by evolving dynamics in the life sciences market:
- The behavior of the target audience is changing. Customers have an increased desire for personalized content and on-demand access.
- Proliferation of data and AI is introducing more complexity to planning, execution and adoption of new ways of doing things.
- Economic pressures and fear of message fatigue is leading promotional efforts to become more orchestrated and cost-efficient.
What considerations should life sciences organizations make as they strive to advance their omnichannel capabilities?
Come join Susheel Sukhtankar, Partner and Head of Commercial Analytics, as he hosts a lively discussion featuring a panel of Trinity experts, who will share perspectives on designing, implementing, measuring and optimizing within an omnichannel framework.
Key Webinar Topics:
- Strategy & Structure—The roadmaps, assets and infrastructure needed to set the organization up for success in Omnichannel
- Execution & Engagement—The tools and support needed to implement Next Best Action, Dynamic Targeting, Alerts, etc.
- Measurement & Performance Assessment—The benchmarking and recalibration data and insights needed to maximize performance
