Promotion Strategy: Innovative Approaches to Attaining Healthcare Sustainability in LatAm

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In collaboration with FIFARMA, Trinity developed a positioning document outlining innovative approaches to attain healthcare sustainability in LatAm.

Geographic Scope: LatAm

Client Situation

The client wanted to develop a series of thought leadership outputs that define current hurdles to healthcare sustainability in LatAm and outline innovative approaches to change the status quo and promote sustainability.

Trinity’s Solution

Healthcare sustainability global benchmarks, LatAm hurdles that challenge the achievement of those targets and global approaches to attain sustainability were identified by Trinity through a review of 43 articles peer-reviewed articles, while mutually beneficial solutions to attain sustainability were identified through review of approaches implemented globally, considering feasibility to implement given local healthcare policies and capabilities.

Project Outcomes & Impact

CBPartners and FIFARMA worked together to put forth several thought leadership outputs on healthcare sustainability in the LatAm region, ultimately being awarded ‘Best Podium Presentation’ during ISPOR LatAm 2019.

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